Every Reveal practice is led by a partner who held a senior role inside the vendor we now negotiate against. We do not assign generalists to $50M renewals.
Built Oracle compliance methodology for Fortune 100 hospitality, banking, and pharmaceutical clients. Designed the ULA exit playbook used across our 60+ Oracle engagements. Subject-matter authority on Java SE Universal Subscription and Database Options metering.
Drafted hundreds of EA renewal proposals on the vendor side before joining Reveal. Specialist in Microsoft 365 Copilot rollout strategy, E5 / E3 / F3 mix optimisation, Azure consumption commitment modelling, and NCE transition planning.
Led indirect access and digital access audits for SAP across EMEA. Authored Reveal's SAP S/4HANA migration deal-shaping framework and the RISE-vs-stay-on-ECC commercial model used by Nordic and DACH manufacturers.
Eight years inside Salesforce deal desk and renewals before crossing the table. Specialist in Sales Cloud, Service Cloud, Data Cloud sizing, Einstein add-on negotiation, and true-forward defence on multi-cloud renewals.
Negotiated ETLA, Creative Cloud Pro, and Experience Cloud contracts for Fortune 500 marketing and product organisations. Reveal's authority on Document Cloud true-up risk and Firefly enterprise rollout commercials.
Designed pricing bundles on the ServiceNow side; now reverses them on the buyer side. Specialist in Pro+ vs Enterprise mix, NowAssist commercial modelling, and ITOM / SecOps / CSM sizing across global service-management estates.
Authored sub-capacity defence playbooks (ILMT), Red Hat post-acquisition pricing analysis, and IBM Cloud Pak conversion economics. Twenty years inside IBM Software Group commercial structures.
Specialist in Cisco EA renegotiation, true-forward defence, DNA Center licensing, Meraki bundle right-sizing, and Webex / Collaboration consolidation. Closed and re-opened Cisco enterprise contracts on both sides of the table.
Built post-Broadcom VCF bundle benchmarks, perpetual-to-subscription transition models, and migration / exit playbooks. Reveal's primary author on VMware-related white papers and insights.
Negotiated and structured private pricing agreements, EDPs, and committed-use deals from the vendor side at AWS. Now leads cloud-contract advisory across AWS EDP, Azure MACC, GCP CUD, and multi-cloud arbitrage strategy.
Drafts and redlines enterprise AI contracts (Copilot, ChatGPT Enterprise, Gemini, Claude, NowAssist, Einstein). Reveal's authority on IP ownership, training-data, data-residency, and usage-based pricing red-flags.
“The partner walked into the prep call and described the exact pricing matrix Oracle was using. He had built it eight years earlier.”
We assess your software estate and identify risks, savings, and negotiation leverage. No obligation. No vendor bias.
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