Benchmark Report · 58 pages · Updated Q1 2026

Software Price Benchmarking Report 2026.

The numbers vendors do not publish. Median list-to-net discounts, renewal uplift bands, and per-unit pricing across Oracle, Microsoft, SAP, Salesforce, ServiceNow, Adobe, IBM and Cisco — drawn from 340+ enterprise engagements.

What you'll learn

Six benchmarks that change your next negotiation.

01
Oracle Database EE & option pricing bands
Median discount achieved on Database Enterprise Edition, Diagnostics, Tuning, RAC and Advanced Compression — by deal size and term.
02
Microsoft EA per-user pricing
Net realised pricing on M365 E3, E5, F1/F3, EMS, and Copilot — including the discount erosion pattern over multi-year EAs.
03
SAP RISE and S/4HANA cloud subscription bands
List-to-net by FUE bucket and industry, plus the indirect-access uplift that should and should not be in the proposal.
04
Salesforce, ServiceNow and Workday list-to-net
Per-user pricing on Sales Cloud, Service Cloud, ITSM, ITOM, HCM and Financials — by tier, by org size, by competitive presence.
05
Cloud commit pricing (AWS EDP, Azure MACC, GCP CUD)
Achievable PPD bands by commit size, the marketplace pass-through trade-off, and the service-credit lines vendors will move.
06
Renewal uplift caps in 2026 contracts
CPI vs. flat caps, the indices vendors quote, and the contract language that holds when the renewal letter lands.
Inside this paper

Seven chapters. All data, no theory.

1
Methodology & sample
How the 340+ engagement dataset is normalised — currency, term length, region, and effective-date.
2
Oracle
Database, Middleware, Apps Unlimited and Fusion Apps benchmarks; ULA, OCI Universal Credits, Java SE.
3
Microsoft
EA, MCA-E, NCE, Azure MACC; M365 E3/E5/F1/F3, Copilot, Dynamics 365, Power Platform, Windows 11 Enterprise.
4
SAP & the major ERP/HCM SaaS
RISE, S/4HANA Cloud, Workday HCM and Financials, Oracle Fusion Apps — comparative net pricing.
5
Customer experience & ITSM SaaS
Salesforce, ServiceNow, Adobe Experience Cloud, Genesys — by tier and competitive landscape.
6
Cloud and infrastructure
AWS, Azure, GCP commits; VMware/Broadcom post-acquisition; Cisco EA 3.0.
7
The 2026 negotiation outlook
Where vendor pricing power is rising, where it's eroding, and what to push for in the next 12 months.
Who it's for

Four roles get the most value.

For
Procurement & sourcing leaders
Building target pricing for a live RFP or EA renewal and tired of vendor benchmark claims.
For
CIOs & CTOs
Stress-testing the procurement team's negotiation targets before the deal goes to board.
For
CFOs & finance business partners
Building software run-rate forecasts and renewal uplift assumptions for the next plan cycle.
For
SAM, ITAM and FinOps leads
Translating internal entitlement data into externally validated negotiation targets.

"We brought the Reveal benchmarks into the room and the vendor's negotiation position changed materially within twenty minutes. Knowing where peer deals had landed turned the conversation from a list-price haircut into a serious renegotiation."

VP of Procurement
Global insurance group, 22,000 employees
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